creative director · erskineville · sydney
I make work that earns its space on the wall.
Art-led brand consultancy and curatorial advisory for cultural institutions and art-led brands. Six clients per year.
Erskineville · Newtown · Surry Hills · Redfern · Eveleigh · cross-Sydney · Melbourne · occasional Tokyo / Kyoto
the story you've heard before
Every consultancy site reads as 'respected art-world default'. Yours could read as a thinking practice.
I read first. I draft slowly. I ship work with weight.
how i think about it
I read first. I draft slowly. I ship work with weight.
The brief, read twice
I read the brief twice and the art context once. What you're trying to surface matters more than how fast it ships.
Fourteen years in the practice
Saatchi Sydney 2014 to 2018. Global agency lead 2018 to 2022. Solo since. Narrowed to art-led work in 2025 because the cultural brief gives me room to read.
Erskineville, thinking rooms
Studio in a warehouse with painted concrete and vintage drafting tables. Travel for cultural work when the brief earns the trip. Quiet rooms, slow drafts.
about
I make work that earns its space on the wall.
Fourteen years in practice. Saatchi Sydney 2014 to 2018, design lead at a global agency 2018 to 2022, then solo. Narrowed to art-led work in 2025 because the cultural-institution brief gives me what other briefs don't. Room to read. Room to fail twice before landing. Room for restraint as a design choice.
The work is slow because the brief deserves it.
Erskineville studio. Cross-Sydney and Melbourne, occasional Tokyo and Kyoto travel for cultural research. I take six briefs a year. Both cultural-institution and art-led commercial.
how an engagement actually goes
From brief read to production.
Free 60 minutes. What you're trying to surface, who it's for, what art-world contexts inform it.
Reading, looking, drawing, hating my first idea, finding the second. The month earns its keep.
Two directions. We pick one. The other gets binned, no rescue, no compromise blend.
8 to 16 weeks depending on scope. You sign off, we ship. The work goes onto walls and into hands.
what i offer
Six ways to commission.
The full identity is the deepest. The direction day is the sharpest. The commissioned work is the most personal.
Cultural-Institution Brand Identity
12 to 16 week engagement. Full identity system including signage system and collateral. For museums, galleries, festivals, cultural orgs.
From $32,000
Art-Led Commercial Brand
8 to 12 week engagement. Brand identity for boutique publishers, fine-arts retailers, art-led consumer brands.
From $24,000
Curatorial Advisory Retainer
Quarterly creative-direction support for cultural orgs. Programming counsel, brand consistency, exhibition concept review.
From $6,000 / mo
Brand Refresh
6 to 8 week tighter scope on existing cultural-institution brand. When the bones are right and the surface needs a slow rework.
From $16,000
Curatorial Direction Day
A single in-person deep day for institution leads. Programming counsel, brand audit, strategic concept work. One day, deep.
$3,500 / day
Commissioned Work
Limited prints, exhibition pieces, artist-in-residence collaborations. The personal practice that informs the commercial one.
Quote per
brief quynh
Talk to Inka. They read briefs slowly.
Inka is not a chatbot reading from a script. Tell them what you're trying to surface. Ask them which engagement fits. Ask them whether a slot exists this quarter.
Most briefs receive a reading slot within the week. Cultural institutions and art-led brands only. Quynh takes briefings Friday 2pm or Tuesday 11am.
real questions
The questions briefs actually open with.
Why only six briefs a year?
Do you work with commercial brands?
What does "art-led" actually mean in practice?
Can I see prices upfront?
What if I don't like the concept?
Are you booking now?
A question Inka didn't answer? Ask them.
Brief Inka now
Six briefs a year.
One slot open Q4.
The brief read is free. The work that follows is slow. The off-ramp is the work on the wall.
